Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design:
Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult to reproduce across various platforms.
Your logo should ignore trends and fads. Will your logo still be relevant next year? In five years?
The best logos are memorable. They make an impression on the viewer and communicate your brand. Your logo sets the tone for how your business will be perceived by potential customers.
A great logo can be reproduced at different sizes and across different mediums and still be recognizable. You may want to create both vertical and horizontal versions of your logo along with an icon or mark version to use for Facebook and Twitter platforms. A stacked, centered layout works well on labels and signage, but a horizontal layout may be best in the header of a website, in a banner ad, or on the spine of a printed brief or annual report.
Make sure your logo is appropriate for your business. A law firm shouldn’t represent itself with the font Comic Sans. A daycare center logo should be stiff and formal. Look at your logo objectively. Make sure there aren’t any unintentional negative connotations. Look carefully at the Safe Place logo below.