An effective and engaging website is an important marketing tool. You want to spend your marketing dollars wisely, so how do you know when it’s time to redesign?
Your website looks outdated. Website trends change every few years. If your site is more than 5 years old, it’s probably time to redesign. A few years ago, the optimum design width was 840 pixels. Today it’s 1280, with many sites expanding and contracting to fit the width of the screen. Make sure your online presence isn’t turning away visitors.
Your website traffic is dropping off. Your analytics show a steady decline in the number of visitors to your site. Perhaps you need fresh content. Maybe you need to focus on search engine optimization. Possibly your site needs a fresh look. Most likely — it’s all three. A redesign will incorporate a new look, updated content and improved SEO, giving visitors a reason to return.
Your website is converting fewer visitors into customers. Your traffic is steady, yet you aren’t experiencing the sales or inquiries that you have in the past. It’s time to rethink the navigation and flow of your site. A redesign will help guide your users through the decision-making process to the final sale or form submission.
Your website is not mobile friendly. More than 17% of website traffic now comes from mobile devices. If your site isn’t responsive, a redesign is a priority.
Your content management system is cumbersome. Today’s CMS tools are easy to learn and even easier to use. Don’t waste time and effort battling an outdated CMS.